According to Steve Blank, asking, “Can I have coffee with you to pick your brain?” is probably the worst possible way to get a meeting with someone with a busy schedule. Abetter approach: don’t just ask for a potential customers time, instead offer to share what you’ve learned about a technology, market or industry.
via How to get meetings with people too busy to see you.
Among the most critical truths for lean practitioners is that “failure is good”. A greater contradiction of our learned beliefs as people and as business builders there could not be.
Yet, in the world of lean product development, its critical to shed these age-old beliefs and accept that failure-equals-learning, and the faster we fail and adapt from our learnings, the better. While a foreign concept to most new practitioners of Lean methods, “failing fast” (not failure) is critical to success, and taking immediate action based on these learnings is critical to building successful products.
The sooner we get this (and add layers of thick skin when potential customers reject our hypothesis and good work) the more capable we will be on the path to success.
Can you think of a time, place or thing you participated in where failing was encouraged? Let us know.
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