YouTube Partner Grants: $5 Million For The Video Web Ecosystem

YouTube announced today that it is establishing the YouTube Partner Grants program and will invest five million dollars across select new and emerging YouTube partners.

According to the Press release, YouTube’s goal is to “catalyze the creation of new ideas and production models from some of our most innovative and original content partners for the benefit and advancement of the entire industry.”

Looks like YouTube is dipping its toe in the water to evolve the studio/network TV system. Who better to invest in quality content across its massive distribution system than YouTube? We see this as an important move on the part of YouTube and in recognition of the Video Web as the ecosystem requires a blend of quality, diversity and profitability in order to succeed.

Like This!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Advertisements

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s