YouTube’s HTML5 Approach Requires Time

Attribution: Obama Pacman

While the <video> tag is a big step forward for open standards, the Adobe Flash Platform will continue to play a critical role in video distribution.

Video on the web remains more like the fox-in-the-hen-house than the simple walk in the park.  While the text-web has changed the world faster and more convincingly than any other medium,  video seems to be the challenged step-child; promising because it is in fact a logical use-case of the global network, but challenged because, unlike stagnant and simple text (and images, for that matter), video is multi-dimensional, multi-rich and multi-media; as in “multiple moving parts”. These technologically diverse characteristics are what makes video a more unique and powerful user experience on the web, and is the cause for many of the complexities the engineers, marketers, content developers and financial accessors face in progressing the video web.

YouTube’s recent blog post, Flash and the HTML5 <video> Tag, does a good job setting the record straight by describing in detail why they continue to use Flash over HTML5 (for now) and reinforces the complexities of video on the web.

It’s a good read and well worth it for anyone looking to understand the promise and challenges of HTML5.  Read it here.

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