CBS and Yahoo! announced they will feature 60 MINUTES video content and robust news packages on Yahoo!. The new relationship brings together the most watched broadcast program in television history and the world’s most trafficked Internet destination.
A preview of the new distribution agreement will feature an interview with golf’s Tiger Woods this Sunday, while the full offering starts this fall.
Recently, Lloyd Braun, head of the Yahoo! Media Group, announced that Yahoo! would discontinue original production of content and work with established media properties and citizen-generated content.
The new relationship with 60 Minutes, already available on the CBS News website, is a strong example of Yahoo’s commitment to this new media strategy. With over 126 million monthly domestic viewers, CBS is looking to extend its brand to a broader audience of online users.